Sponsored Products can help you increase visibility and sales of your products by displaying ads when shoppers are looking for products like yours. There are no monthly fees; you pay only when shoppers click your ad, which takes them to the product detail page where your offer is listed. Consider using Sponsored Products for product visibility, new offers, unique selections, offers with low glance views, clearance items, and seasonal promotions.

Sponsored Brands are keyword-targeted ads that appear in prominent locations within shopping results and feature a custom headline, brand logo, and a collection of products within the ad creative. When shoppers click the ad, they are taken to a product listing page, custom landing page, or Store. Sponsored Brands are available for sellers enrolled in Amazon Brand Registry.

Sponsored Brands help visibility and sales for your brand and product portfolio by appearing in high-visibility locations within shopping results.

Sponsored Display enables you to set up display campaigns that run both on and off Amazon in just a few clicks1. Simply select your audience, set your bid and daily budget, choose your products to advertise, and create your campaign. Ad creatives are automatically generated with the same familiar features as sponsored ads, including a product image, pricing, badging, star rating, and Shop now button that links back to your product detail page, making it easy for customers to browse or buy2.
1Ad creative displays on or off Amazon depending on the targeting strategy and audiences you choose.
2A "Shop now" button may be included in ad creative based on placement.

The Stores insights dashboard includes metrics such as daily visitors, page views, and sales generated from your Store. If you promote your Store in external marketing activities, you can also add a tag to the URL to analyze traffic sources to your Store.

Sponsored Brands, Sponsored Display, and Stores are available to professional sellers enrolled in the Amazon Brand Registry, vendors, and agencies with clients who sell products on Amazon in the U.S.
To enroll your brand, you must have a registered and active trademark submitted and approved by Amazon. Learn more about enrolling your brand in the Amazon Brand Registry.

Sponsored Products may be displayed at the top of, alongside, or within shopping results and on product detail pages. Ads may appear on both desktop and mobile.
Sponsored Brands may be displayed on top of, alongside, or within shopping results. Ads may appear on both desktop and mobile.
Sponsored Display ads may appear both on and off Amazon on desktop, mobile sites and apps based on the audiences or product targeting strategy you choose.
Stores appear on the Amazon website on mobile, app, and desktop.

At this time, we don’t support adult products, used or refurbished products, and products in closed categories. For a full list of permitted and prohibited categories review the creative acceptance policies for Sponsored Products, Sponsored Brands and Sponsored Display.

An active Professional seller account.
• For Sponsored Brands, Sponsored Display, and Stores, enrollment in the Amazon Brand Registry.
• For Sponsored Products, eligibility for the Featured Offer.
If you create a Sponsored Products ad for a product listing that is not eligible for Featured Offer placement, your ad will not display to Amazon shoppers. Ads that are not eligible are flagged in the campaign manager under the ‘Advertising’ tab in Seller Central. Sponsored Brands will be shown to shoppers regardless of who is presenting the Featured Offer.

Most Sponsored Products, Sponsored Brands and Sponsored Display are cost-per-click ads, meaning you pay only when your ad is clicked. You choose your budget and how much you want to spend for a click.
Creating a Store is free.

A keyword is a single word or combination of words that you add to your Sponsored Products and Sponsored Brands campaigns. Keywords are matched to shopping queries that customers use to look for products on Amazon and determine where your ads may appear. Note that keywords are only used for Sponsored Products or Sponsored Brands.

Cost-per-click (CPC) advertising is a type of paid advertising where ads display at no charge—ad impressions, or views, are free—and the advertiser is charged only when customers click the ad. Sponsored ads, such as Sponsored Products and Sponsored Brands, run on the CPC model.

The budget you set for your coupon will be shared among the following costs: MXN equivalent of the discount you are offering to customers.
Example: you are offering a $4.00 coupon on a $25.00 product. The first day your coupon becomes active, 50 customers redeem the coupon (buy a coupon-eligible product after clipping the coupon). Your cost regarding these transactions will be calculated as follows:

(MXN equivalent of the discount you are offering x number of redemptions)

($4.00 x 50) = $200

Your budget will be depleted by $200 the following day as a result of this customer interest in your coupon. We will take your coupon offline once your budget is 80% utilized.

An efficient budget covers the cost of the customer demand that your coupon generates, for the duration that you set. For example, if a product is selling an average of 20 units per day without a coupon, and you want to run a $5 off coupon for 10 days for this product, the minimum budget you set should be: (number of days x number of average daily units) x (discount amount). In this example (10 x 20) x (5). $1,000 should be your minimum budget.

If you create an offer on Amazon.ca or Amazon.com.mx but your ASIN Status report says the offer doesn’t exist, it’s probably because your item has a different SKU in the US. To fix the issue, create a new offer with the same SKU as the US ASIN. Then check your ASIN Status report again after 24 hours.

To be eligible for coupons, you must be a Professional seller with at least a 3.5 Seller Feedback Rating. Sellers that have not received any feedback ratings from buyers will also be eligible for Coupons. Additionally, products must meet the following criteria:

Products with 0 reviews are eligible without any average rating taken into consideration. However, if a product has reviews, then the product must meet the following criteria:
- Products with 1 - 4 reviews must have an average of at least a 2.5-star rating on Amazon.
- Products with 5+ reviews must have an average of at least a 3-star rating on Amazon.
- Must be in new condition

The following products are not eligible for coupons:
- Products in used condition, collectibles, or certified refurbished. Even the platform allows you to create a coupon in a product in used condition, it will not display on Amazon.com.mx
- Adult products
- The following product types are not allowed: Sexual Wellness; Infant Formula (Baby)
- Cannot have content on the product detail page that may be offensive, embarrassing, or inappropriate

Yes, you can choose your starting date for each Coupon.

Coupons can only be run on discounts between 5% and 80%.

Once your coupon becomes active, the only edits allowed are extending the duration (up to 3 months in total) or increasing your budget. For any other changes, you will need to cancel the existing coupon and create a new one.

If an ASIN falls out of coupon eligibility for any reason after coupon becomes active, we suppress that ASIN from your coupon. In a case where you have 10 products featured in your coupon and 2 fall out of eligibility, your coupon stays active with the remaining 8 products visible to customers.

- If the coupon was created the same day it will start running, you will not be able to see the coupon active in the coupons home page until the next day. On the day the coupon started running you will only see it on detail page, search results and shopping cart.

- Coupons will be visible on Coupons Home Page and in search results if and only if you are winning the Buy Box. If you created a coupon on an ASIN where you are not the Buy Box winner, your coupon will be visible on the offer listings page.