Step 3

Increase your sales

Understand how to use our promotion tools to increase your sales to customers across the border


Consider using Sponsored Products in Mexico and Canada to help develop your business in these countries. Shoppers might not be aware of your products yet, and we are here to help with that.

Sponsored ads can help you boost your visibility, reach more shoppers and increase your sales.

Achieve your business goals

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Get discovered

Advertising provides a visibility boost to your brand and products. Ads appear in highly visible placements, within shopping results or on product detail pages.
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Increase sales

Many shoppers come to Amazon ready to buy. Advertising can help you reach customers who are looking for products like yours.
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Control costs

Pay only for the clicks your ads receive. Campaign reports track ad spend and performance, so you can learn what’s working and fine-tune your campaigns.

Success Stories

Amazon Ads has enhanced our ability to scale and reach new marketplaces in a valuable way. Amazon continues to be an important channel for us to advertise on. It’s become so important that Amazon Ads is a core part of our company’s digital marketing tactics.
Alessio AdamoFounder, Omada
Sponsored ads allowed us to kick-start our sales, increase our presence in Paris, and settle our brand on Amazon. It also allowed us to accelerate international sales in developed marketplaces, like Germany, to reach relevant customers across different countries.
Christian BrunVP of Sales & Marketing, ISKN

Get Started

Do you have active campaigns in the US?
Please select the alternative that best describes your situation, so we are able to provide the most adequate content to support you.

Launch campaigns in multiple countries at once

If you want to create Sponsored Products campaigns with automatic targeting in several countries, you can create a new campaign in one country and launch it in multiple countries with one click.

Learn how to create new campaigns in multiple countries:


Go to the advertising console campaign manager in Canada or Mexico.


Click ‘Create campaign’, then click ‘Continue’ under Sponsored Products.


In the campaign builder, select ‘Automatic targeting’.


In the ‘Launch to other marketplaces’ section, use the check boxes to indicate your desired marketplaces.


For each marketplace select which account to create the campaign in. We’ll convert your budget to the local currency, find the equivalent local products, and suggest bids in the local currency.


You can override our suggested values in each of the target countries.


Click ‘Launch (number) campaigns' to create the campaign(s) in the logged-in country and in the selected additional countries.

Copy campaigns across countries

Help grow your business in multiple countries with just a few clicks by simply copying high performing or strategically relevant campaigns from one country to another. First, review your existing Sponsored Products campaigns with automatic targeting. You might have products that are relevant right now in another country due to seasonality. Select the campaigns that could help you achieve your business goals and get them in front of an international audience.

Learn how to copy existing campaigns into other countries:


Go to the advertising console campaign manager in one of the supported marketplaces.


Choose the campaign you want to copy and select ‘Copy’.


Select ‘Copy to other marketplaces’ and ‘Continue’.


Choose which countries you want to copy campaigns to.


Click the ‘Create campaign(s)’ button. We’ll convert your budget to the local currency, find the equivalent local products, suggest bids in the local currency and translate your negative keywords to the local language. At this time, you can change the campaign budget.


Find your copied campaign on the campaign manager page of the marketplace you copied your campaign to. Once copied, you can edit the copied campaign details, including products, bids, and negative targeting.

Choose your budget

We recommend a minimum daily budget of:
Canada flag
Canada (CA)
Mexico flag
Mexico (MX)
MXN 200

2022 Key shopping events

One of the great advantages of selling globally is being able to participate in multiple shopping events over the year.
Advertising during key shopping events can be a great way to reach new audiences.
This calendar will help you plan for important shopping events, so you can create and execute a local advertising strategy.
Calendar 2022 key shopping events

Local advertising campaign best practices

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Define your budget based on your goals.

Work backwards from your performance goals; review this in line with your overall country budget and your local event budget (remember to review our recommended minimum daily budget for that country). Then, set your budget for that country.
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Identify opportunities for your business during key events.

Review the calendar to identify the events that are relevant to your brand and products. Create a local campaign and try to launch it at least two weeks before the event to maximize your sales opportunity.
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Check in on campaigns to monitor how they are performing

Your campaign might need adjustments, even if they’re performing well, like increasing bid on a successful strategy. Also, you may need to modify your bids or keywords if they are underperforming.

Helpful resources

Advertiser success guides

Get step-by-step instructions on getting started with sponsored ads.


Join our live advertising webinars to help optimize your campaigns and learn advertising best practices and strategies. Marketing specialists will answer questions during live Q&A sessions.


Start advertising with these quick instructional videos from Seller University.


Customers want to save, and promotions are an incentive to make a purchase now. Use coupons to offer them percentage or money-off discounts on your products.

Coupon discounts can help you to increase sales and obtain new customers.

Determine the best strategy for you

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Enjoy automatic merchandising for your coupon through or Customers can discover coupons on Coupons home page, in search results, on product detail pages, on the offer listings page and in their carts.
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Performance Tracking

Monitor and track the performance of your coupon in real time.
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Make your coupon discoverable by only a customer segment of your choice.

Get Started

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Add products to your coupon

You can feature up to 200 products in one coupon. While adding multiple products, selecting within the same sub-category or product group will help provide a better customer experience.
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Set discount amount and budget

You can offer percentage or money off discounts. For a better customer experience, we require the discount to be between 5% and 80% of your lowest price for the product in the last 30 days. The budget you set will be utilized as customers redeem your coupon. We will deactivate your coupon when your budget is fully utilized.
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Schedule and target your coupon

You can set a duration up to 3 months for your coupon.
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Review and submit

One final check to see if everything looks good before you submit your coupon!

Frequently Asked Questions

What are Sponsored Products?
Sponsored Products are keyword- or product-targeted ads that promote your individual listings and appear in shopping results and on product detail pages on Amazon. To help you launch your first campaign in minutes, you can use automatic targeting. You control how much you spend by setting your budget and choosing how much to bid per click.
Why should I use Sponsored Products?
Sponsored Products can help you increase visibility and sales of your products by displaying ads when shoppers are looking for products like yours. There are no monthly fees; you pay only when shoppers click your ad, which takes them to the product detail page where your offer is listed. Consider using Sponsored Products for product visibility, new offers, unique selections, offers with low glance views, clearance items, and seasonal promotions.
What are Sponsored Brands?
Sponsored Brands are keyword-targeted ads that appear in prominent locations within shopping results and feature a custom headline, brand logo, and a collection of products within the ad creative. When shoppers click the ad, they are taken to a product listing page, custom landing page, or Store. Sponsored Brands are available for sellers enrolled in Amazon Brand Registry.
Why should I use Sponsored Brands?
Sponsored Brands help visibility and sales for your brand and product portfolio by appearing in high-visibility locations within shopping results.
What is Sponsored Display?
Sponsored Display enables you to set up display campaigns that run both on and off Amazon in just a few clicks1. Simply select your audience, set your bid and daily budget, choose your products to advertise, and create your campaign. Ad creatives are automatically generated with the same familiar features as sponsored ads, including a product image, pricing, badging, star rating, and Shop now button that links back to your product detail page, making it easy for customers to browse or buy2.
1Ad creative displays on or off Amazon depending on the targeting strategy and audiences you choose.
2A "Shop now" button may be included in ad creative based on placement.
What is Stores?
A free, customized multipage experience that showcases your brand and product catalog.
How can I measure the performance of my Store?
The Stores insights dashboard includes metrics such as daily visitors, page views, and sales generated from your Store. If you promote your Store in external marketing activities, you can also add a tag to the URL to analyze traffic sources to your Store.
Who can use Sponsored Brands, Sponsored Display, and Stores?
Sponsored Brands, Sponsored Display, and Stores are available to professional sellers enrolled in the Amazon Brand Registry, vendors, and agencies with clients who sell products on Amazon in the U.S.
To enroll your brand, you must have a registered and active trademark submitted and approved by Amazon. Learn more about enrolling your brand in the Amazon Brand Registry.
Where will my ads be displayed?
Sponsored Products may be displayed at the top of, alongside, or within shopping results and on product detail pages. Ads may appear on both desktop and mobile.
Sponsored Brands may be displayed on top of, alongside, or within shopping results. Ads may appear on both desktop and mobile.
Sponsored Display ads may appear both on and off Amazon on desktop, mobile sites and apps based on the audiences or product targeting strategy you choose.
Stores appear on the Amazon website on mobile, app, and desktop.
What products are not eligible for sponsored ads?
At this time, we don’t support adult products, used or refurbished products, and products in closed categories. For a full list of permitted and prohibited categories review the creative acceptance policies for Sponsored Products, Sponsored Brands and Sponsored Display.
What are the requirements to advertise?
An active Professional seller account.
• For Sponsored Brands, Sponsored Display, and Stores, enrollment in the Amazon Brand Registry.
• For Sponsored Products, eligibility for the Featured Offer.
If you create a Sponsored Products ad for a product listing that is not eligible for Featured Offer placement, your ad will not display to Amazon shoppers. Ads that are not eligible are flagged in the campaign manager under the ‘Advertising’ tab in Seller Central. Sponsored Brands will be shown to shoppers regardless of who is presenting the Featured Offer.
How much does it cost?
Most Sponsored Products, Sponsored Brands and Sponsored Display are cost-per-click ads, meaning you pay only when your ad is clicked. You choose your budget and how much you want to spend for a click.
Creating a Store is free.
What are keywords and how do they work?
A keyword is a single word or combination of words that you add to your Sponsored Products and Sponsored Brands campaigns. Keywords are matched to shopping queries that customers use to look for products on Amazon and determine where your ads may appear. Note that keywords are only used for Sponsored Products or Sponsored Brands.
What is CPC advertising?
Cost-per-click (CPC) advertising is a type of paid advertising where ads display at no charge—ad impressions, or views, are free—and the advertiser is charged only when customers click the ad. Sponsored ads, such as Sponsored Products and Sponsored Brands, run on the CPC model.
How do coupon budgets work?
The budget you set for your coupon will be shared among the following costs: MXN equivalent of the discount you are offering to customers.
Example: you are offering a $4.00 coupon on a $25.00 product. The first day your coupon becomes active, 50 customers redeem the coupon (buy a coupon-eligible product after clipping the coupon). Your cost regarding these transactions will be calculated as follows:

(MXN equivalent of the discount you are offering x number of redemptions)

($4.00 x 50) = $200

Your budget will be depleted by $200 the following day as a result of this customer interest in your coupon. We will take your coupon offline once your budget is 80% utilized.
How to set up efficient budgets for my coupons?
An efficient budget covers the cost of the customer demand that your coupon generates, for the duration that you set. For example, if a product is selling an average of 20 units per day without a coupon, and you want to run a $5 off coupon for 10 days for this product, the minimum budget you set should be: (number of days x number of average daily units) x (discount amount). In this example (10 x 20) x (5). $1,000 should be your minimum budget.
Why does ASIN Status report say offer does not exist in target MP when the offer has been created?
If you create an offer on or but your ASIN Status report says the offer doesn’t exist, it’s probably because your item has a different SKU in the US. To fix the issue, create a new offer with the same SKU as the US ASIN. Then check your ASIN Status report again after 24 hours.
What criteria do I need to comply to be eligible to coupons?
To be eligible for coupons, you must be a Professional seller with at least a 3.5 Seller Feedback Rating. Sellers that have not received any feedback ratings from buyers will also be eligible for Coupons. Additionally, products must meet the following criteria:
What criteria do my products need to comply to be eligible to coupons?
Products with 0 reviews are eligible without any average rating taken into consideration. However, if a product has reviews, then the product must meet the following criteria:
- Products with 1 - 4 reviews must have an average of at least a 2.5-star rating on Amazon.
- Products with 5+ reviews must have an average of at least a 3-star rating on Amazon.
- Must be in new condition

The following products are not eligible for coupons:
- Products in used condition, collectibles, or certified refurbished. Even the platform allows you to create a coupon in a product in used condition, it will not display on
- Adult products
- The following product types are not allowed: Sexual Wellness; Infant Formula (Baby)
- Cannot have content on the product detail page that may be offensive, embarrassing, or inappropriate
Can I schedule my Coupons out in advance?
Yes, you can choose your starting date for each Coupon.
Are there limits on the amount of discounts that can be offered?
Coupons can only be run on discounts between 5% and 80%.
My coupon is active but I want to increase the discount I’m offering. What can I do?
Once your coupon becomes active, the only edits allowed are extending the duration (up to 3 months in total) or increasing your budget. For any other changes, you will need to cancel the existing coupon and create a new one.
Some of the products in my coupon got suppressed. What does this mean and what can I do?
If an ASIN falls out of coupon eligibility for any reason after coupon becomes active, we suppress that ASIN from your coupon. In a case where you have 10 products featured in your coupon and 2 fall out of eligibility, your coupon stays active with the remaining 8 products visible to customers.
I created a coupon on an ASIN but I can’t see the coupon on Coupons Home Page or in search results. Why?
- If the coupon was created the same day it will start running, you will not be able to see the coupon active in the coupons home page until the next day. On the day the coupon started running you will only see it on detail page, search results and shopping cart.

- Coupons will be visible on Coupons Home Page and in search results if and only if you are winning the Buy Box. If you created a coupon on an ASIN where you are not the Buy Box winner, your coupon will be visible on the offer listings page.