Frequently Asked Questions
About the Program:
What is Remote Fulfillment with FBA?
Remote Fulfillment with FBA lets you sell to Customers in Canada and Mexico without having to send inventory to those countries. When you enroll in the program and create offers on Amazon.ca and Amazon.com.mx, Amazon will use your inventory in US fulfillment centers to fulfill orders across the border directly to the Customer, through Amazon Services LLC.
What is the difference between FBA Export and Remote Fulfillment with FBA?
With FBA Export, your offers become available to customers worldwide for purchase on Amazon.com. While in Remote Fulfillment with FBA your products will become available directly in Canada and Mexico websites. Therefore, your orders will appear in your Canada or Mexico Seller account, based on where the customer bought your product.
What are the eligibility criteria for Remote Fulfillment with FBA?
To be eligible for Remote Fulfillment with FBA, you must be a professional Seller registered for FBA in the US and the target marketplaces you wish to sell, and have a North America Unified Account with FBA Export enabled.
Where can I review my Remote Fulfillment with FBA orders?
Orders will appear in your Canada or Mexico Seller account, based on where the Customer bought your product.
How can I un-enroll Remote Fulfillment with FBA?
If you want to leave the program, go to the program settings, click Unenroll from Remote Fulfillment with FBA, and click Unenroll. All of your Remote Fulfillment with FBA offers for Canada and Mexico will be removed, but we will not adjust your setting preferences. Your FBA inventory will remain for sale in the marketplace where it’s located. No new inventory will be enabled for Remote Fulfillment with FBA unless you enroll in the program again.
If you have automatic listing creation enabled and want to stop having offers created in Canada and Mexico, you can adjust those settings through Build International Listings.
If you have automatic listing creation enabled and want to stop having offers created in Canada and Mexico, you can adjust those settings through Build International Listings.
What if I want to do both local FBA (Canada or Mexico) and Remote Fulfillment with FBA at the same time?
If you already have inventory of an ASIN located in Mexico or Canada, the ASIN will not be eligible for Remote Fulfillment with FBA until you have sold through that local inventory. If you have existing offers for Canada or Mexico but you don't have in-country inventory, those offers will begin to sell through Remote Fulfillment with FBA at their existing price at the time you enroll in the program.
If you are enrolled in Remote Fulfillment with FBA and decide you want to sell an ASIN locally instead, you can remove the ASIN from the program using the ASIN Status report. You can't fulfill ASINs both locally and through Remote Fulfillment with FBA at the same time. You can use the report to add those offers back to Remote Fulfillment with FBA after your local inventory has sold out.
If you are enrolled in Remote Fulfillment with FBA and decide you want to sell an ASIN locally instead, you can remove the ASIN from the program using the ASIN Status report. You can't fulfill ASINs both locally and through Remote Fulfillment with FBA at the same time. You can use the report to add those offers back to Remote Fulfillment with FBA after your local inventory has sold out.
Do I need to file taxes in Canada or Mexico? Do I need a Registro Federal de Contribuyentes (RFC) number for Mexico or to become a non-resident importer (NRI) for Canada?
No. When Customers buy products through Remote Fulfillment with FBA, they take title in the US, are the importer of record, and must pay any import duties, taxes, and fees when the products arrive in Canada or Mexico. Amazon simplifies this process by estimating the amount that will be due (the import fees deposit) and adding it to the amount the Customer pays at checkout. The Customer authorizes international carriers that partner with Amazon to pay this amount to Canadian or Mexican authorities on their behalf.
What should I do if I did not receive an opt-out notification but still want to enroll in the program?
You can always enroll in Remote Fulfillment with FBA manually via the enrollment page. If you are not eligible for the program in Canada, Mexico, or both stores, the enrollment page will alert you what the ineligibility reasons are. Once these eligibility issues are addressed, then you can attempt to enroll again.
What is the process for customer returns?
Customer returns will be sent back to the US and are subject to the FBA Customer returns policy.
Program Fees:
What Fees will I be charged?
Remote Fulfillment program fee, which will cover the cost of FBA fulfillment and free shipping discount. Remote Fulfillment with FBA program fees apply only to sales of products on Amazon.ca and Amazon.com.mx. For details about program fees, visit Remote Fulfillment with FBA fees.
What fees will Customers be charged?
Customer will pay: Product price; Import duties and taxes on items they order and non-Prime Customers will pay shipping fees.
Product Eligibility:
How do products qualify for Remote Fulfillment with FBA after I enroll in the program?
Not all items are eligible to sell through Remote Fulfillment with FBA. To be eligible, a product must:
- Be enabled for FBA in the US, and target marketplace(s)
- Meet all trade compliance and in-country regulations
The following product types are not eligible: Restricted products, Prohibited products, Dangerous goods.
We continually monitor factors that can affect an ASIN’s eligibility so that products are safe for customers to import. When an ASIN becomes ineligible, it is most likely because of a change in trade compliance regulations or Amazon’s risk assessment. In some cases, an ASIN is eligible for cross-border fulfillment under a different fulfillment method, such as local FBA fulfillment or Seller-fulfilled, but is not eligible for Remote Fulfillment with FBA. That could be because the regulatory risk is high or we have not yet assessed the risk, or because there are transportation constraints. Reasons for an item being high risk can include a requirement for extra documentation at the border and greater regulatory scrutiny or product restrictions in the customer’s country.
- Be enabled for FBA in the US, and target marketplace(s)
- Meet all trade compliance and in-country regulations
The following product types are not eligible: Restricted products, Prohibited products, Dangerous goods.
We continually monitor factors that can affect an ASIN’s eligibility so that products are safe for customers to import. When an ASIN becomes ineligible, it is most likely because of a change in trade compliance regulations or Amazon’s risk assessment. In some cases, an ASIN is eligible for cross-border fulfillment under a different fulfillment method, such as local FBA fulfillment or Seller-fulfilled, but is not eligible for Remote Fulfillment with FBA. That could be because the regulatory risk is high or we have not yet assessed the risk, or because there are transportation constraints. Reasons for an item being high risk can include a requirement for extra documentation at the border and greater regulatory scrutiny or product restrictions in the customer’s country.
What if an ASIN is ineligible for Remote Fulfillment with FBA but I still want to sell it in Canada or Mexico?
If your ASIN is not eligible for Remote Fulfillment with FBA but you still want to sell it in Canada or Mexico, you can send it directly to the country for sale through FBA or list it as a seller-fulfilled offer.
Can I check ASIN eligibility for Remote Fulfillment with FBA prior to enrolling in the program?
No. However, once enrollment is complete, you will have access to the ASIN Product Status report on the Remote Fulfillment with FBA page to review which ASINs are eligible and manually enable/disable selection. The selection updates will be reflected within 24 hours.
Build International Listings (BIL):
If I add new selections in US FBA, will those ASINs be available in Remote Fulfillment with FBA?
Any additional selection added to US FBA will be automatically evaluated for Remote Fulfillment with FBA and automated enrolled based on eligibility.
What possibilities do I have to create offers?
You can create offers linked to your US inventory in the following ways:
- Select automatic listing creation when you enroll or in the program settings page.
- Create offers in bulk using Build International Listings. You can also manage pricing between US offers and Mexico and Canada offers in bulk.
- Go to each marketplace account and use the standard process for adding a product. Remember to adjust your price to the local currency.
- Select automatic listing creation when you enroll or in the program settings page.
- Create offers in bulk using Build International Listings. You can also manage pricing between US offers and Mexico and Canada offers in bulk.
- Go to each marketplace account and use the standard process for adding a product. Remember to adjust your price to the local currency.
ASIN Status Report:
I can’t find my ASIN in Canada or Mexico. What should I do?
You can create ASINs on Amazon.ca and Amazon.com.mx through feeds, the standard process for adding a product, or API, just as you did on Amazon.com.
The ASIN Status report says my offer isn’t valid. Why?
This can happen for a number of reasons. It could be that Amazon pulled the offer in the US because of counterfeit concerns, or because the item was out of stock or not approved for sale. Review the More details column in your ASIN Status report for information on how to fix the problem. Check the US listing to understand what could be wrong.
Why does ASIN Status report say offer does not exist in target MP when the offer has been created?
If you create an offer on Amazon.ca or Amazon.com.mx but your ASIN Status report says the offer doesn’t exist, it’s probably because your item has a different SKU in the US. To fix the issue, create a new offer with the same SKU as the US ASIN. Then check your ASIN Status report again after 24 hours.
My ASIN doesn’t exist on Amazon.com.mx. How can I translate my US offer into Spanish?
You can find a directory of third-party translation providers on Amazon’s Service Provider Network.
Advertising:
What are Sponsored Products?
Sponsored Products are keyword- or product-targeted ads that promote your individual listings and appear in shopping results and on product detail pages on Amazon. To help you launch your first campaign in minutes, you can use automatic targeting. You control how much you spend by setting your budget and choosing how much to bid per click.
Why should I use Sponsored Products?
Sponsored Products can help you increase visibility and sales of your products by displaying ads when shoppers are looking for products like yours. There are no monthly fees; you pay only when shoppers click your ad, which takes them to the product detail page where your offer is listed. Consider using Sponsored Products for product visibility, new offers, unique selections, offers with low glance views, clearance items, and seasonal promotions.
What are Sponsored Brands?
Sponsored Brands are keyword-targeted ads that appear in prominent locations within shopping results and feature a custom headline, brand logo, and a collection of products within the ad creative. When shoppers click the ad, they are taken to a product listing page, custom landing page, or Store. Sponsored Brands are available for sellers enrolled in Amazon Brand Registry.
Why should I use Sponsored Brands?
Sponsored Brands help visibility and sales for your brand and product portfolio by appearing in high-visibility locations within shopping results.
What is Sponsored Display?
Sponsored Display enables you to set up display campaigns that run both on and off Amazon in just a few clicks1. Simply select your audience, set your bid and daily budget, choose your products to advertise, and create your campaign. Ad creatives are automatically generated with the same familiar features as sponsored ads, including a product image, pricing, badging, star rating, and Shop now button that links back to your product detail page, making it easy for customers to browse or buy2.
1Ad creative displays on or off Amazon depending on the targeting strategy and audiences you choose.
2A "Shop now" button may be included in ad creative based on placement.
1Ad creative displays on or off Amazon depending on the targeting strategy and audiences you choose.
2A "Shop now" button may be included in ad creative based on placement.
What is Stores?
A free, customized multipage experience that showcases your brand and product catalog.
How can I measure the performance of my Store?
The Stores insights dashboard includes metrics such as daily visitors, page views, and sales generated from your Store. If you promote your Store in external marketing activities, you can also add a tag to the URL to analyze traffic sources to your Store.
Who can use Sponsored Brands, Sponsored Display, and Stores?
Sponsored Brands, Sponsored Display, and Stores are available to professional sellers enrolled in the Amazon Brand Registry, vendors, and agencies with clients who sell products on Amazon in the U.S.
To enroll your brand, you must have a registered and active trademark submitted and approved by Amazon. Learn more about enrolling your brand in the Amazon Brand Registry.
To enroll your brand, you must have a registered and active trademark submitted and approved by Amazon. Learn more about enrolling your brand in the Amazon Brand Registry.
Where will my ads be displayed?
Sponsored Products may be displayed at the top of, alongside, or within shopping results and on product detail pages. Ads may appear on both desktop and mobile.
Sponsored Brands may be displayed on top of, alongside, or within shopping results. Ads may appear on both desktop and mobile.
Sponsored Display ads may appear both on and off Amazon on desktop, mobile sites and apps based on the audiences or product targeting strategy you choose.
Stores appear on the Amazon website on mobile, app, and desktop.
Sponsored Brands may be displayed on top of, alongside, or within shopping results. Ads may appear on both desktop and mobile.
Sponsored Display ads may appear both on and off Amazon on desktop, mobile sites and apps based on the audiences or product targeting strategy you choose.
Stores appear on the Amazon website on mobile, app, and desktop.
What products are not eligible for sponsored ads?
At this time, we don’t support adult products, used or refurbished products, and products in closed categories. For a full list of permitted and prohibited categories review the creative acceptance policies for Sponsored Products, Sponsored Brands and Sponsored Display.
What are the requirements to advertise?
An active Professional seller account.
• For Sponsored Brands, Sponsored Display, and Stores, enrollment in the Amazon Brand Registry.
• For Sponsored Products, eligibility for the Featured Offer.
If you create a Sponsored Products ad for a product listing that is not eligible for Featured Offer placement, your ad will not display to Amazon shoppers. Ads that are not eligible are flagged in the campaign manager under the ‘Advertising’ tab in Seller Central. Sponsored Brands will be shown to shoppers regardless of who is presenting the Featured Offer.
• For Sponsored Brands, Sponsored Display, and Stores, enrollment in the Amazon Brand Registry.
• For Sponsored Products, eligibility for the Featured Offer.
If you create a Sponsored Products ad for a product listing that is not eligible for Featured Offer placement, your ad will not display to Amazon shoppers. Ads that are not eligible are flagged in the campaign manager under the ‘Advertising’ tab in Seller Central. Sponsored Brands will be shown to shoppers regardless of who is presenting the Featured Offer.
How much does it cost?
Most Sponsored Products, Sponsored Brands and Sponsored Display are cost-per-click ads, meaning you pay only when your ad is clicked. You choose your budget and how much you want to spend for a click.
Creating a Store is free.
Creating a Store is free.
What are keywords and how do they work?
A keyword is a single word or combination of words that you add to your Sponsored Products and Sponsored Brands campaigns. Keywords are matched to shopping queries that customers use to look for products on Amazon and determine where your ads may appear. Note that keywords are only used for Sponsored Products or Sponsored Brands.
What is CPC advertising?
Cost-per-click (CPC) advertising is a type of paid advertising where ads display at no charge—ad impressions, or views, are free—and the advertiser is charged only when customers click the ad. Sponsored ads, such as Sponsored Products and Sponsored Brands, run on the CPC model.
Coupons:
How do coupon budgets work?
The budget you set for your coupon will be shared among the following costs: MXN equivalent of the discount you are offering to customers.
Example: you are offering a $4.00 coupon on a $25.00 product. The first day your coupon becomes active, 50 customers redeem the coupon (buy a coupon-eligible product after clipping the coupon). Your cost regarding these transactions will be calculated as follows:
(MXN equivalent of the discount you are offering x number of redemptions)
($4.00 x 50) = $200
Your budget will be depleted by $200 the following day as a result of this customer interest in your coupon. We will take your coupon offline once your budget is 80% utilized.
Example: you are offering a $4.00 coupon on a $25.00 product. The first day your coupon becomes active, 50 customers redeem the coupon (buy a coupon-eligible product after clipping the coupon). Your cost regarding these transactions will be calculated as follows:
(MXN equivalent of the discount you are offering x number of redemptions)
($4.00 x 50) = $200
Your budget will be depleted by $200 the following day as a result of this customer interest in your coupon. We will take your coupon offline once your budget is 80% utilized.
How to set up efficient budgets for my coupons?
An efficient budget covers the cost of the customer demand that your coupon generates, for the duration that you set. For example, if a product is selling an average of 20 units per day without a coupon, and you want to run a $5 off coupon for 10 days for this product, the minimum budget you set should be: (number of days x number of average daily units) x (discount amount). In this example (10 x 20) x (5). $1,000 should be your minimum budget.
Why does ASIN Status report say offer does not exist in target MP when the offer has been created?
If you create an offer on Amazon.ca or Amazon.com.mx but your ASIN Status report says the offer doesn’t exist, it’s probably because your item has a different SKU in the US. To fix the issue, create a new offer with the same SKU as the US ASIN. Then check your ASIN Status report again after 24 hours.
What criteria do I need to comply to be eligible to coupons?
To be eligible for coupons, you must be a Professional seller with at least a 3.5 Seller Feedback Rating. Sellers that have not received any feedback ratings from buyers will also be eligible for Coupons. Additionally, products must meet the following criteria:
What criteria do my products need to comply to be eligible to coupons?
Products with 0 reviews are eligible without any average rating taken into consideration. However, if a product has reviews, then the product must meet the following criteria:
- Products with 1 - 4 reviews must have an average of at least a 2.5-star rating on Amazon.
- Products with 5+ reviews must have an average of at least a 3-star rating on Amazon.
- Must be in new condition
The following products are not eligible for coupons:
- Products in used condition, collectibles, or certified refurbished. Even the platform allows you to create a coupon in a product in used condition, it will not display on Amazon.com.mx
- Adult products
- The following product types are not allowed: Sexual Wellness; Infant Formula (Baby)
- Cannot have content on the product detail page that may be offensive, embarrassing, or inappropriate
- Products with 1 - 4 reviews must have an average of at least a 2.5-star rating on Amazon.
- Products with 5+ reviews must have an average of at least a 3-star rating on Amazon.
- Must be in new condition
The following products are not eligible for coupons:
- Products in used condition, collectibles, or certified refurbished. Even the platform allows you to create a coupon in a product in used condition, it will not display on Amazon.com.mx
- Adult products
- The following product types are not allowed: Sexual Wellness; Infant Formula (Baby)
- Cannot have content on the product detail page that may be offensive, embarrassing, or inappropriate
Can I schedule my Coupons out in advance?
Yes, you can choose your starting date for each Coupon.
Are there limits on the amount of discounts that can be offered?
Coupons can only be run on discounts between 5% and 80%.
My coupon is active but I want to increase the discount I’m offering. What can I do?
Once your coupon becomes active, the only edits allowed are extending the duration (up to 3 months in total) or increasing your budget. For any other changes, you will need to cancel the existing coupon and create a new one.
Some of the products in my coupon got suppressed. What does this mean and what can I do?
If an ASIN falls out of coupon eligibility for any reason after coupon becomes active, we suppress that ASIN from your coupon. In a case where you have 10 products featured in your coupon and 2 fall out of eligibility, your coupon stays active with the remaining 8 products visible to customers.
I created a coupon on an ASIN but I can’t see the coupon on Coupons Home Page or in search results. Why?
- If the coupon was created the same day it will start running, you will not be able to see the coupon active in the coupons home page until the next day. On the day the coupon started running you will only see it on detail page, search results and shopping cart.
- Coupons will be visible on Coupons Home Page and in search results if and only if you are winning the Buy Box. If you created a coupon on an ASIN where you are not the Buy Box winner, your coupon will be visible on the offer listings page.
- Coupons will be visible on Coupons Home Page and in search results if and only if you are winning the Buy Box. If you created a coupon on an ASIN where you are not the Buy Box winner, your coupon will be visible on the offer listings page.
